Why have Alzheimer’s Society chosen diagnosis as this year’s theme?

With a sustained drop in dementia diagnosis rates for the first time ever, we undertook research to understand the key barriers and benefits to getting a diagnosis.
As well as the misconception around memory loss just being part of getting old, our research found being in denial, and referral times to specialists, are big barriers for those experiencing symptoms to seek a diagnosis.
This Dementia Action Week, we want to encourage those who might be living with, or close to someone who might be living with, with undiagnosed dementia to:
* be able to understand and recognise potential dementia symptoms
* come to us for guidance and support
* feel empowered to take the next step
* improve the diagnosis process for both them and healthcare professionals.